Dickinson & Morris are delighted to announce the launch of our new campaign called ‘As it should be’! For a brand with over 170 years of amazing history and heritage, we’ve been a little quiet over recent years but that’s all about to change with this campaign signalling the start of an exciting few years ahead.
We all know we make fantastic, award winning, authentic Melton Mowbray pork pies and this campaign aims to communicate just that to the Great British public who love a pork pie – and hopefully entice a few new people into meat, pastry and jelly heaven.
A key objective for Dickinson & Morris is to start to connect with a younger audience base to ensure we’re doing our bit to champion the pork pie for the future. The campaign features a series of videos that highlight a range of areas from the skill and craft that goes into making our pies, our spiritual home in Melton, through to all the occasions where we play a role in people’s lives. All with a little dose of unique Dickinson & Morris humour and eccentricity.
The campaign is live now through paid advertising on Facebook and Instagram as well as pre-roll adverts on YouTube. The activity will run until Christmas.
We hope you love the new campaign and if you aren’t following us on Facebook or Instagram you’d better hop-on and join in the pork pie fun. We’re Dickinson & Morris and this is ‘As it should be’.