Ginsters partners with Quorn to create new vegan pasty
Ginsters has partnered with the UK’s number one meat-free pioneer, Quorn, to launch the all-new, co-branded, Ginsters Vegan Quorn Pasty – now available in-store nationwide. Developed in Cornwall by Ginsters’ expert chefs, the Vegan Quorn Pasty adapts the brand’s signature ‘Cornish Pasty’, containing only 100% vegan ingredients. The pasty combines marinated Quorn Pieces with locally sourced potato, onion and swede, encased in light puff pastry – boasting the Ginsters distinctive flavour. With vegan and flexitarian lifestyles now commonplace with 62% of the UK population reducing their intake of meat, the launch sees Ginsters expand its meat-free offering. Its award-winning Moroccan Vegetable Pasty was also relaunched as vegan-friendly in May this year.
Kieran Hemsworth, Managing Director at Ginsters, said: “Across savoury pastry, vegetarian products are driving category growth as consumers swap at least one meal each week for a meat-free alternative. We want to work with retailers and partners to offer more variety and embrace the plant-based surge. The Ginsters Vegan Quorn Pasty is a flexible meal-in-one, for lunch or dinner; deep-filled with the distinctive Ginsters taste and Quorn Pieces.”