New Ginsters Smoky Steak & Guinness Slice launches
Ginsters and Guinness – have joined forces in an exciting collaboration to launch a brand-new Ginsters Smoky Steak & Guinness Slice. The new partnership brings together two of the nation’s biggest food and drink headliners, fusing the bold malty sweetness of Guinness with Ginsters’ distinctive depth of flavour.
The slice combines 100% British farmed beef with potato, carrot, onion, swede, leek, chestnut mushrooms, black treacle, garlic and a generous measure of world-famous Guinness. Brought together in a rich gravy and infused with smoked salt, the filling is then wrapped in Ginsters’ hallmark 80 layer light, puff pastry to finish. It uses a blend of spices and quality British ingredients, including vegetables from Hay Farm on Cornwall’s Rame Peninsula – 15 miles from the Ginsters bakery.
The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
Sam Mitchell, Ginsters’ Managing Director, commented: “We’re all looking for more excitement at the moment and lunch has become even more important in our day. We know consumers are up for trying new things and looking for recipes with a difference. Ginsters’ chefs and Guinness’ master brewers have created a bold new flavour to elevate the at-home mealtime occasion.”